woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hmanymore…
Fashion group H&M apologised for an advertisement featuring a black child modelling a sweatshirt with the slogan “coolest monkey in the jungle” and said it had removed it from all its marketing.
The ad was widely criticised for being racist, including by Canadian pop star The Weeknd, who collaborated with H&M, the world’s second-largest clothing group, on two collections in 2017.
He said he would not do so again after seeing the advertisement.
“woke up this morning shocked and embarrassed by this photo. im deeply offended and will not be working with @hm anymore…,” The Weeknd, whose real name is Abel Tesfaye, said in a tweet last night.
Swedish H&M said in an emailed statement it fully understood and agreed with The Weeknd’s reaction to the image.
“We are deeply sorry that the picture was taken, and we also regret the actual print,” it said, adding that it would now look into its internal practices to avoid similar situations in the future.
Other celebrities criticising the advertisement via social media included US rap star Diddy and basketball star LeBron James.
Download new song by Freehome titled No Gree Mp3 Freehome returns with another lovely tune…
Download new song by 3Pple_B titled Lemon Pepper Freestyle Mp3 Known for his beat killing…
Download new songs by Tonyflex titled The Dream EP Mp3 Tony Flex Realizes "The Dream"…
Don Zenith is a recognized audio engineer and entertainment industry expert known for his expertise…
Download new song by Naomi Bedua titled Lifted (The EP) Mp3 Gospel music is known…
Naomi Bedua, a talented gospel singer and songwriter, has unveiled her latest single, “Your Name,”…