H&M apologises over ‘racist’ hoodie advert

H&M said it was 'deeply sorry' that the picture was taken

Fashion group H&M apologised for an advertisement featuring a black child modelling a sweatshirt with the slogan “coolest monkey in the jungle” and said it had removed it from all its marketing.

The ad was widely criticised for being racist, including by Canadian pop star The Weeknd, who collaborated with H&M, the world’s second-largest clothing group, on two collections in 2017.

He said he would not do so again after seeing the advertisement.

“woke up this morning shocked and embarrassed by this photo. im deeply offended and will not be working with @hm anymore…,” The Weeknd, whose real name is Abel Tesfaye, said in a tweet last night.

woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hmanymore…

Swedish H&M said in an emailed statement it fully understood and agreed with The Weeknd’s reaction to the image.

“We are deeply sorry that the picture was taken, and we also regret the actual print,” it said, adding that it would now look into its internal practices to avoid similar situations in the future.

Other celebrities criticising the advertisement via social media included US rap star Diddy and basketball star LeBron James.

Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Slot Online Terpercaya Agen Togel Situs Togel Togel Resmi Togel Bri Agen Toto aplikasi slot online terpercaya agen togel terpercaya situs slot situs togel toto macau slot terpercaya bo togel hadiah terbesar bet 100 judi togel situs togel resmi bo togel toto togel